we all know fitting makes all the difference when it comes to riding your bike. ATA's own Husam Sahin seen here fitting Olympic hopefull Jared Shoemaker representing U.S. of A. in the 2008 Beijing Olympics. You might not be pushing for gold in the Olympics but you might get a fitting like you do at ATA CYCLE.

Take a look at the prototype Giant time trial bike on cyclingnews.  Not only has Team Columbia won 5 stages out on the road they're going to have the hottest TT bikes on Saturday as well.

If you've been watching the Tour De France at all this year you've probably seen some of the amazing machines the teams are riding and if you've ever wanted one yourself ATA Cycle is the best place to come.  Check out some of the results the riders are putting in on some of these amazing bikes.
-Stage 1: Teams riding Lapierre, Time, and Giant bikes finished in the top 5. 
-Stage 2: Thor Hushovd sprints to the winon his Look 595 and Giant's ridden by Team Columbia finished second and third.
-Stage 3: Samuel Domoulin wins the day on his Cofidis team Time VXRS and Agritubel's Romain Feillu takes the Yellow Jersey on his Kuota KOM.
-As the Peloton sped through the flat stages  Team Columbia's Mark Cavendish flew to an amazing 4 sprint stage wins on his Giant TCR Advanced SL.  Only Lance Armstrong has won more stages in a single tour and Cavendish set a record for the most wins in a tour by and Englishman.
-The alpine stages have seen wins from Simon Gerrans on his Credit Agricole Look 595 and  Cyril Dessel  on his team AG2R BH Global Concept.
-Stage 18 sees Marcus Burghardt  power to Team Columbia's 5th stage win aboard their Giant TCR Advanceds.
Check back for more details on the stage winners and their bikes.  

With the gas prices continually rising now you can get around in these classic Dutch style bicycles available at ATA CYCLE. Come on by and try one out.

If you want achieve the best fit on your bike the best place to come is the Fit Lab at ATA Cycle.  We feature cutting edge technology and years of bike fitting experience to create the best fit for you.  We offer several different levels of fittings from basic fits utilizing Fit Kit software, triathlon specific fitting  using the Slowtwitch fit method.  Each bike fit can be analyzed using motion capture technology from Dartfish.  Our latest fitting tool is the Retul system which allows us to make accurate measurements to achieve the best bio-mechanical fit. 
Proper bike fit is important for every cyclist and we fit everyone from the weekend warriors to people like Olympic triathlete Jarrod Shoemaker.

ATA Cycle is proud to announce that we are now have Museeuw Bikes available.  Museeuw bikes are exclusively distributed in the United States by Velocon Sports.  Started by World Champion and Lion of Flanders, Johan Museeuw, this Belgian company is the first to marry carbon with flax fibers in hand crafted bicycles. Flax fiber is a superior natural fiber that has already proven to be an asset in high performance automobiles, which require stiffness, strength and shock absorption without compromising light weight.  The technology has won an IF (International Forum Design) product design award in Europe for best new product for 2008. Museeuw Bikes combine the flax fibers with carbon fibers in a patented process to make a high performance bicycle with a comfortable, shock absorbing ride. 


Check out  Musseuwbikes.com for all of the details on Museeuw.  Also check www.atabike.com and www.atabikeblog.com for the latest information and availability on this pioneering new line of bikes

2008 Wilier Mortirolo


Full Carbon, Shimano Ultegra SL, Rtichey Pro and Mavic wheels make for an awesome package.


Professional fitting with all of our bikes.

ATA Cycle
Cambridge and Concord, MA

The 2008 Look 555 is here:





Built with Shimano Ultegra SL but we can customize it to meet your needs.

ATA Cycle
Cambridge and Concord MA

New for 2008:


Look 586



Each tube has its own distinctive shape giving this bike not only beautiful lines but the promise of amazing ride quality. It is easily appreciated in the flesh.



Look's new headset 'Head Fit' that can be adjusted without the need to loosen the stem. This bike also has Look's integrated seat mast and Epost.

ATA Cycle
Cambridge and Concord, MA 

2008 Look 585s are here.



ATA Cycle
Cabridge and Concord MA

Power Dome:



The Crank is LIGHT!



Double Tap Shifters:



Lever reach adjustment:



Brake Calipers (also very light with tricked out machining):




See Red:

See the checkered flag first!

Group in stock
ATA Cycle

617-345-0907

SRAM TT Shift and Brake Levers
SRAM Force/Rival
FSA K-Force Crank
Mavic Brakes
Profile Design Bars
Real Design Carbon Wheels




This bike is built to go fast; it's low stance begs you to break records.



Must be why its the Official bike of Normann Stadler and Jarrod Shoemaker.



As an aside, Husam did a professional fitting with Jarrod and we are now one of his sponsors. Be sure to check back soon for more details involving this World Champion and 2008 Olympic Team Member.  

They're here! We have all the sizes and colors that you are looking for (and most of the colors they have in stock).  If you're in need of a bag that will last through the harsh winter weather conditions then Chrome bags are what you're looking for.  They are built to last for a lifetime. So come on in and check them out.

ATA Cycle Cambridge has Giant mountain bikes available for demo rides.



With a Trance-X, Reign 1 and Cypher W, we have mountain bikes to fit a wide range of individuals. It only takes one ride to discover the difference the Maestro suspension system offers. 

With the expert fitting offered on all bicycles and the chance to test a mountain bike on your trails, what do you have to loose?

Stop by the shop for more information or call 617-354-0907

Our fearless leader has just returned from a triumphant journey to Italy. While there he competed amongst 3000+ rabid cyclist in the Colnago Granfondo. He finished 285th! Below is a picture of what was left of Husam's group after his devastating
 field sprint.





Be sure to ask Husam about his journey. He's got some fantastic stories that are only getting better.

Mavic's newest offering the R-Sys:



Featuring tubular carbon spokes for the ultimate in lightweight, stiffness and acceleration.



The integrated wheel magnet adds the right touch of class.



At 1355grams, saying these wheels are light is an understatement.

Another new offering from Giant, the TCX 1 makes Cyclo-Cross affordable to the masses.



Some of the features include an aluminum fork that is Hydro-formed to reduce weight, add strength and keep the ride quality perfect.



A smart mix of Shimano parts, FSA, Avid and Kenda make this bike an excellent option to race, commute or just plain ride.



Carbon seat post keeps you comfortable from Mass Ave to to 'Cross Nationals and everywhere in between.



With more options in their 'cross line up, there is now a TCX that will meet anyones needs.



The Giant TCX is the only Cycle Cross bike approved by Baba. How can you argue with a cute, noble man like Baba?

Full size run now in stock.

Fresh off the truck, the 2008 5 inch travel Trance X2:


Newly redesigned, the Trance X frames are 244 grams (touch over .5 pound) lighter than 2007 Trance (4.2 inch frame), yet has 5 inches of travel. Further, Giant built a frame that is 13.75% stiffer than 2007 Trance. Amazingly the Trance X0 is 200 grams heavier than aluminum Anthem frame (3.5 inches of travel). The secret is in the hydro forming.


Built with a mix of Deore / LX, Fox, Hayes, Raceface, WTB the Trances offer an amazing mix of parts at a fantastic price point.



There isn't any other bike on the market that can compare to the ride quality and value of Giants' Maestro suspension design. Come in and experience the ride for yourself, we've got a bike waiting for you.

DirtRag wrote an article about Giants product launch on their blog.

Husam and Andy recently attended an intensive two day training seminar on triathlon bike fitting at Slowtwitch in beautiful Valyermo, CA.


They received hands-on training in the latest in tri-bike fitting and technology from Dan Empfield founder of Slowtwitch as well as Qunitana Roo. Dan's also been competing in triathlons since the first Iron-Man Hawaii back in 1981. His years of experience in both the industry and as a competitor have given him an insight into how a tri bike should fit that few other people have.
here Dan's adjusting the handlebars on Andy's bike to fine tune his position.



Please make special note of Andy's ground breaking use of "Aero-Hair" (patent pending)

A key component of the Slowtwitch fitting is the measurement of angles (i.e. Leg angle, hip angle, etc) to maintain a consistent body position as the angles of the bike are changed. In this picture Dan is preparing to measure Andy's knee angle.


By keeping the angles the same the fitter and the rider are able to achieve the most aggressive and, more importantly, most powerful position without sacrificing comfort.

Check out slowtwitch.com for more info on the fitting system and when you're ready to bring your triathlon riding to the next level call Andy in Cambridge at (617)354-0907 or Husam in Concord at (978) 369-5960 to schedule a fitting.